Enjoy this original guest post from author Kate George! What you need to know before you read this is that I know almost nothing about marketing. I’m an author, what I know is books. Fortunately, I’m marketing to readers, they know books too. It gives us a common ground, a place to start a conversation. [...]

Writing in any number of formats often includes blog posts. But trying to decide on a topic two to three times a week can be tough. A healthy, active blog requires fresh content, however. But sometimes your mind just can’t seem to latch onto a topic you feel competent to write about. Here are some [...]

According to Roy H. Williams, the “Wizard of Ads” advertising isn’t working as well as it did a few years ago. Williams points out that advertising executives in all forms of traditional media including television, radio and print admit to the decline in their advertising results. The belief (which Williams says he has proven) is [...]