If you’re a writer, you may fall into the trap of thinking that all writing is the same. But that’s really not the case. Writing for online venues, in particular for websites where 99 percent of the people who read the text will be reading online, is really a different game entirely. One reason online [...]

When you’re doing business online, your website is your most important asset. Since people today buy virtually everything online, your website is your store front and must be the best it can be for your success and profit. The copy you write for your site can literally make all the difference in the world. Good [...]

Often as writers, we are called upon to write articles or other documents about a subject with which we aren’t familiar. If we follow a few simple guidelines, that doesn’t have to be a tremendous chore. And it can actually be fun since we learn something we might not have had the opportunity to learn [...]

Getting a good start to writing your article or other document will make a huge difference in whether or not your readers stay with you to the end. Here are three things to do that will keep their interest and keep them reading. 1. Write for the senses. Use concrete words, solid descriptions, vivid detail. [...]

There’s a lot of discussion online about ezine publishing. Some marketers swear by this strategy for building a business. Others believe it’s a waste of time and that blogging is a better way to go. I’ve been on both sides of the issue, personally. If you can’t spell worth beans and you don’t know how [...]