If you’re a writer, you may fall into the trap of thinking that all writing is the same. But that’s really not the case. Writing for online venues, in particular for websites where 99 percent of the people who read the text will be reading online, is really a different game entirely. One reason online [...]

When you’re doing business online, your website is your most important asset. Since people today buy virtually everything online, your website is your store front and must be the best it can be for your success and profit. The copy you write for your site can literally make all the difference in the world. Good [...]

There’s a lot of discussion online about ezine publishing. Some marketers swear by this strategy for building a business. Others believe it’s a waste of time and that blogging is a better way to go. I’ve been on both sides of the issue, personally. If you can’t spell worth beans and you don’t know how [...]

Marketing your website with articles isn’t nearly as complicated as some people fear. Marketing, in all its forms, is simply how companies get the message about their products or services out to their prospects and customers. There are any number of strategies that can be used for this purpose. Article marketing is simply using articles [...]

Enjoy this original guest post from author Kate George! What you need to know before you read this is that I know almost nothing about marketing. I’m an author, what I know is books. Fortunately, I’m marketing to readers, they know books too. It gives us a common ground, a place to start a conversation. [...]