Often as writers, we are called upon to write articles or other documents about a subject with which we aren’t familiar. If we follow a few simple guidelines, that doesn’t have to be a tremendous chore. And it can actually be fun since we learn something we might not have had the opportunity to learn [...]

Getting a good start to writing your article or other document will make a huge difference in whether or not your readers stay with you to the end. Here are three things to do that will keep their interest and keep them reading. 1. Write for the senses. Use concrete words, solid descriptions, vivid detail. [...]

Getting your work published in any format is easy these days with print-on-demand self-publishing solutions and blogs. But now that it is easy for people from all walks of life and skills levels to publish their writing, it can be harder to distinguish yourself from the crowd of wannabe writers. So, if you want to [...]

Writing in any number of formats often includes blog posts. But trying to decide on a topic two to three times a week can be tough. A healthy, active blog requires fresh content, however. But sometimes your mind just can’t seem to latch onto a topic you feel competent to write about. Here are some [...]

According to Roy H. Williams, the “Wizard of Ads” advertising isn’t working as well as it did a few years ago. Williams points out that advertising executives in all forms of traditional media including television, radio and print admit to the decline in their advertising results. The belief (which Williams says he has proven) is [...]